Non-Markovian dynamics are characterized by information backflows, where the evolving open quantum system retrieves part of the information previously lost in the environment. Hence, the very definition of non-Markovianity implies an initial time interval when the evolution is noisy, otherwise no backflow could take place. We identify two types of initial noise, where the first has the only effect of degrading the information content of the system, while the latter is essential for the appearance of non-Markovian phenomena. Therefore, all non-Markovian evolutions can be divided into two classes: noisy non-Markovian (NNM), showing both types of noise, and pure non-Markovian (PNM), implementing solely essential noise. We make this distinction through a timing analysis of fundamental non-Markovian features. First, we prove that all NNM dynamics can be simulated through a Markovian pre-processing of a PNM core. We quantify the gains in terms of information backflows and non-Markovianity measures provided by PNM evolutions. Similarly, we study how the entanglement breaking property behaves in this framework and we discuss a technique to activate correlation backflows. Finally, we show the applicability of our results through the study of several well-know dynamical models.
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